Corza Medical: Corporate Brand Refresh

In 2024, Corza Medical launched a transformative corporate brand refresh, reinforcing its commitment to a unified global strategy. I led this initiative, revitalizing corporate messaging, redefining the portfolio’s visual identity and design language, and guiding enhancements to the corporate and e-commerce websites. By optimizing UX/UI, our team strengthened Corza’s digital presence, creating a seamless and engaging experience that elevated the brand on a global scale.

Corza Medical: Photography

As part of Corza Medical’s brand refresh, I redefined the company’s photography style to better showcase our internal employee culture, replacing stock imagery with authentic photography of our own team. This new dynamic visual framework enhances brand consistency across all touchpoints. By setting a clear photographic style, I ensured every image authentically represents our people and workplace—delivering consistency, clarity, and a stronger emotional connection with our audience.

Corporate

Commercial

Environmental Branding

With a global footprint spanning over 10 office buildings, manufacturing facilities, and distribution centers, Corza Medical required a cohesive brand presence to foster a sense of unity and belonging. Responsible for bringing this vision to life, I ensured that every location—no matter where in the world—delivered a consistent “One Corza” experience, reinforcing our shared mission and global identity.

2024 Annual Leadership Meeting | Inspiring Excellence

For Corza Medical’s 2024 Annual Leadership Meeting, I led the theme development, creative direction, and event production to bring ‘Inspiring Excellence’ to life. From concept to execution, I crafted a cohesive event identity that not only celebrated the leaders driving the company’s strategic mission but also aligned teams on future goals. Every element—from branding and visual storytelling to the overall event experience—was designed to inspire, energize, and unify our leadership teams. By integrating a strong theme, call to action, and rallying cry, I helped create an engaging atmosphere that fostered momentum for the year ahead.

2023 Annual Leadership Meeting | It Starts with Us

For Corza Medical’s 2023 Annual Leadership Meeting, I developed the theme, creative direction, and event production to bring ‘It Starts With Us’ to life. Designed to celebrate the leaders who drive the company’s strategic mission, the event honored past achievements while aligning teams on future goals. I crafted a cohesive event identity that not only reinforced Corza’s vision but also inspired a shared sense of purpose among attendees. Through a strong theme, call to action, and rallying cry, the meeting energized leadership teams and set the momentum for the year ahead.

Baxter Healthcare | Advanced Surgery Branding

Between 2019 and 2021, Baxter Healthcare underwent a bold transformation, shifting from a house of brands to a branded house under the CEO’s vision. As part of this strategic evolution, I led the development and implementation of a distinct visual identity for Baxter’s Advanced Surgery portfolio. Building upon newly established brand elements, I redefined its presence in the healthcare industry, ensuring a seamless and modernized brand experience. This large-scale initiative spanned more than 20 brands, touching every aspect of the portfolio—from websites and digital assets to social media, print collateral, and product packaging—aligning all touchpoints under a unified and cohesive brand identity.